Braun almost got arrested for smuggling in 1967. So he put magazine publishing on hold to concentrate on shooting loops. In July 1967, while on holiday on the island of Elba, off the western coast of Italy, he made his first porn film starring himself and his girlfriend 'Laura.' Inspired by her almond-shaped eyes, he cast her as Madame Butterfly in a hardcore interpretation of Puccini's opera. Lasse was so pleased with Golden Butterfly, he started his own 8mm porn production company based in Stockholm, AB BETA. He placed the following ad in a couple of Italian mens magazines: "Swedish film-production company seeks contacts with Italian collectors of 8mm films. Adults only. Request a catalogue by sending 1,000 lira to:…." The orders poured in, allowing Braun to finance new porn films. But first he had to flee Italy on the last day of March, 1968 to escape police. It was twelve years before he could return to his homeland. Raising sufficient funds from his catalogue orders, he made five films in Stockholm, including Chains, Suzie LaBlonde and Blowup 69. Next Lasse flew to the Caribbean. He picked up women in discos that he used in his Tropical series of 8mm loops.